In the world of off-road vehicles, Mahindra's Thar has always held a legendary status. With the launch of the Mahindra Thar Roxx, this status is not just maintained but elevated to unprecedented heights. The Thar Roxx is not merely an SUV; it’s ‘THE’ SUV—a vehicle that sets a new benchmark in design, performance, and technological innovation.

Design and Form: An Icon Reimagined

The Mahindra Thar Roxx embodies a perfect blend of ruggedness and elegance. The design philosophy is simple yet profound: take what’s already iconic and make it better. The Thar Roxx stands wider with a more commanding presence. Every element, from the external hinges to the tailgate-mounted spare wheel, exudes boldness.

Dual-Tone Metal Roof

One of the standout features is the dual-tone metal roof. Not just a visual treat with its sleek black matte finish, it’s as sturdy as they come. This roof is built for adventure, echoing the Thar's legacy while pushing the boundaries of durability.

C-Shaped LED DRLs and Signature Grille

The new C-shaped LED DRLs and the distinctive grille add to the Thar Roxx’s imposing front profile. These design elements are not just functional but also contribute to the vehicle’s unmistakable identity. The R19 diamond-cut alloy wheels, framed within signature trapezoidal wheel arches, are designed to elevate your driving experience, both literally and figuratively.

Architecture: Built on Strength

The Mahindra Thar Roxx is constructed on the revolutionary M_GLYDE platform, a chassis made from high-strength steel. This architecture offers unparalleled stability and comfort, ensuring that the Thar Roxx is as solid as it looks. The highest wheelbase in its segment further enhances this stability, making the Thar Roxx a joy to drive on any terrain.

Safety and Suspension: Unmatched Comfort and Control

Safety has always been a priority for Mahindra, and the Thar Roxx is no exception. It comes with 35+ standard safety features, including six airbags, a comprehensive ESP 9.3 suite, and Automatic Emergency Braking. The Watt’s-Link Suspension minimizes lateral axle movement, while the AHRS (Advanced Hydraulic Rebound Stop) ensures excellent body control even on undulated roads.

Interior Sophistication: Rugged Yet Refined

Step inside the Thar Roxx, and you're greeted by an interior that exudes refined ruggedness. The bold new interior design is complemented by features that enhance comfort and convenience.

Skyroof™: The Largest Panoramic Sunroof

The Thar Roxx comes with the largest panoramic sunroof in its segment, aptly named the Skyroof™. This feature allows you to bring the outdoors in, enhancing the overall driving experience.

Harman Kardon Sound System and Luxury Seating

The nine-speaker custom-tuned Harman Kardon sound system turns every drive into a concert on wheels. Coupled with powered and ventilated leatherette seats, the Thar Roxx ensures that you are always in the lap of luxury, regardless of the outside temperature.

Capability: The Ultimate Adventure Machine

The Mahindra Thar Roxx is engineered to be the definitive adventure vehicle. Its off-road capabilities are unmatched, making it the ultimate SUV for those who crave adventure.

CrawlSmart and Terrain Modes

The Thar Roxx introduces CrawlSmart, a feature that detects obstacles and adjusts throttle response to provide the optimal power needed for the terrain. Whether you're tackling snow, mud, or sand, the Thar Roxx’s 4XPLOR Terrain modes and Electronic Locking Differential (ELD) make quick work of any off-road challenges.

Legendary Engines: Powerhouses of Performance

Under the hood, the Thar Roxx is powered by the battle-tested mHawk and mStallion engines, offering strong low-end torque and best-in-class power ratings. These engines ensure that the Thar Roxx is not just a beauty on the outside but a beast on the inside.

Technological Edge: The Future on Wheels

The Thar Roxx is equipped with the latest in-car infotainment and driver information systems, ensuring that every drive is as connected as it is thrilling.

ADAS Level 2 Suite and Digital Cockpit

The Advanced Driver Assistance Systems (ADAS) Level 2 suite, with features like forward collision warning and autonomous emergency braking, ensures safety is never compromised. The twin 26.03 cm digital screens in the cockpit offer seamless connectivity with support for Wireless Android Auto™ and Apple CarPlay™.

Visionary Features: 360⁰ Camera and Obstacle View

The 360⁰ camera with blind-view monitor and the innovative Obstacle View feature provide ultimate precision while driving, ensuring that you are never caught off-guard, no matter the terrain.

The Mahindra Thar Roxx is not just another SUV; it is ‘THE’ SUV—a vehicle that redefines what it means to be an off-roader. With its commanding design, robust architecture, luxurious interiors, and unparalleled capability, the Thar Roxx stands in a league of its own. Whether you're navigating city streets or conquering off-road trails, the Thar Roxx is built to lead, not follow.

So, if you’re looking for a vehicle that embodies power, luxury, and adventure, the Mahindra Thar Roxx is your ultimate companion. Experience the legend, experience ‘THE’ SUV.